is Facebook the ultimate marketing tool?

Some people think I live on Facebook…

I don’t, but as I do a lot of work on my computer, you’ll often find me around.

But when it comes to FB, I’ve found that it polarizes people.

Either they love it or they hate it. Quite a few people I know refuse to get an account. Some friends have even closed down their accounts.

I get it.

I mean our lives are busy enough as they are, who has the time to spend using Facebook as well? And it’s so complicated…

Besides, who needs it?!

For those of you nodding your head, I do get it.

However…I just don’t think people understand just how powerful, how useful, and how helpful it can be.

I was reminded of this fact last night when I read a post by one of my friends in my network, Chris Widener.

He said, “You know, a lot of people say how Facebook is a waste of time etc. I actually love it. I love getting to keep up with so many people. I love seeing all the changes that happen in your lives. I enjoy seeing the good things that happen to you, including the trips you make, the kids you have, (some of) the lunches you eat, the workouts you do, and the events you attend.

“And when bad things happen and you share them, I pray for you to have the strength to get through them. The babies and grandbabies born and the children growing up. It is a great thing to share in one another’s lives. I’ve met and made friends with so many people from all over the world who I keep up with.

“People of different religions and no religion. Rich people and poor people. People from all kinds of political persuasions. You are all interesting to me and my day is brightened every day by at least one thing I see from one of you. Thanks for making my life interesting!”

Well said Chris.

Another friend, Damien Thomas, who runs the Jim Rohn Daily Quote fanpage had this to say, “Facebook can be a valuable or invaluable social tool…who would have thought that great contacts can be made from a social networking site most people use for posting daily trivia.

“Any time I spend on FB is time well spent, the time most people spend on FB is a waste and is as bad as watching too much TV.”

Personally, I live on FB (well not really).

To me Facebook is the ultimate tool.

Here’s how I use it:

  • It acts as a filter of information as I subscribe to fanpages which give me information on topics such as sports and travel destinations.
  • It is a major source of knowledge.
  • I get my daily dose of inspirational quotes.
  • I find some of the coolest videos.
  • Stunning photos that are too good not to share.
  • Sharing my life adventures in the form of video, photo or story with my friends.
  • The latest developments from all over the world (thanks to having friends in every corner of the globe).
  • The greatest networking system in existence (and how I met Damien and am able to correspond with Chris)
  • One of the best kept secrets of time management (I’ll go into this in my next post)

Basically, it’s a one-stop shopping cart that you choose what goes into it.

How awesome is that?!

So yes, you may have to spend some time on it. And yes, you will have to learn how to use it. And yes, you may get the odd person sending you a request from time to time. My answer to all this is…SO WHAT?

Look at just a few of the things you can do.

Many years ago people thought they didn’t need mobile phones…and how wrong we were.

I believe in time that will be the same for a facebook account.

One word to the wise, FB can be addictive, so no Farmville or Mafia Wars…stick to the program; friends and business.

Adrian Shepherd

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